Proposed Session Themes (proposed by Advisory Committee)
TRACK 1: Ecotourism as a Tool for Conservation and Sustainable Community Development
Theme 1.1 Ecotourism and Biodiversity Conservation
- How to conserve biodiversity through tourism?
- Examples on case studies of linking biodiversity conservation and ecotourism
- Challenges and opportunities for tourism to parks and protected areas
- How to utilize ecotourism as a long-term conservation tool to protect Europe’s natural places?
Theme 1.2 Community-Based Ecotourism in Europe
- Examples on case studies of community-based ecotourism best practicies
- Benefits of ecotourism for Europe’s rural destinations;Partnership opportunities for communities, destinations, businesses and NGOs.
Theme 1.3 Climate-Friendly Travel Strategies and Adaptation to Climate Change
- Examples of low-carbon tourism operations in Europe;
- Strategies to minimize climate footprint of tourism activities;
- How to transform your destination into a low-impact slow travel destination?
TRACK 2: Ecotourism as a Profitable Business Model
Theme 2.1 Ecotourism and Certification Programs
- Evaluation of ecotourism and sustainable tourism certification programs in Europe;
- Stakeholder feedback on the benefits of certification programs;
Theme 2.2 Innovation in Ecotourism Product Development
- Examples on innovative Ecotourism product development of small ecotourism businesses
- How to package and market nature and culture experiences to attract ecotourism markets?
- Challenges and opportunities for wildlife tourism and other nich-products
Theme 2.3 Market Trends and New Rules of Ecotourism Marketing
- Trends in ecotourism demand
- Examples and best practice on internet marketing and using online tools
- Examples and best practice in Green Marketing

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